Learn More About Revenue Attribution
Plans: Essentials, Enterprise Platforms: Shopify
Revenue attribution helps merchants and marketers align purchases with various marketing touchpoints and activities. The most important outcome of revenue attribution is learning which marketing initiatives, interactions, and touchpoints generate the most revenue. This is particularly beneficial if you use third-party apps and add-ons on your store and would like to segregate store-driven and app-driven revenue data.
On-site scenarios: AfterShip Personalization’s revenue attribution logic and duration define that if a customer interacts with a product recommendation generated by the AfterShip Personalization upsell and cross-sell widget and purchases the same product within 24 hours of the first interaction with the product, the revenue generated from the sale will be attributed to AfterShip Personalization.
Tracking page: AfterShip Personalization’s revenue attribution logic and duration define that if a customer interacts with a product recommendation generated by the AfterShip Personalization tracking page's upsell and cross-sell widget and purchases the same product within 72 hours of the first interaction with the product, the revenue generated from the sale will be attributed to AfterShip Personalization.
Find the complete list of cost metrics that are included and excluded from revenue calculation.
AfterShip Personalization’s revenue attribution is applied to the below scenarios and their subsequent upsell and cross-sell widgets.
The 24-hour attribution window is triggered when a customer clicks on the products to view its details (product detail page) or add it directly to their cart from the AfterShip Personalization widget during one of the scenarios. Upon this interaction, our system will initiate a 24-hour attribution period. This window will automatically close after the 24-hour duration has elapsed.
Example 1:
If a customer clicks on a product displayed on a Personalization widget, the 24-hour attribution window will auto-start. The customer will land on the product detail page, where they can learn more about the product. After the product exploration, if a customer adds the product to the cart and checkout, this product will count for AfterShip Personalization revenue.
Example 2:
If a customer clicks on a product displayed on a Personalization widget, the 24-hour attribution window will auto-start. The customer will land on the product detail page, where they can learn more about the product. If a customer decides to think about the purchase and come back the following day (24 hours or later) and then add the product to the cart, any revenue from this product will NOT be attributed to AfterShip Personalization since the 24-hour attribution window has ended.
Table illustration
Example 1:
If a customer clicks on a product displayed on the AfterShip Personalization's Tracking page widget, the 72-hour attribution window will auto-start. The customer will land on the store to explore more products. After the exploration, if a customer adds the product(s) to the cart and checkout, the online conversion will be attributed to AfterShip Personalization revenue.
Example 2:
If a customer clicks on a product displayed on the AfterShip Personalization's Tracking page widget, the 72-hour attribution window will auto-start. The customer will land on the store to explore more products. If a customer decides to think about the purchase and come back the following day (72 hours or later) and then add the product to the cart, the online conversion will NOT be attributed to AfterShip Personalization revenue since the 24-hour attribution window has ended.
Table illustration
For any clarification on our revenue attribution model, please contact our support team.
Overview
Revenue attribution helps merchants and marketers align purchases with various marketing touchpoints and activities. The most important outcome of revenue attribution is learning which marketing initiatives, interactions, and touchpoints generate the most revenue. This is particularly beneficial if you use third-party apps and add-ons on your store and would like to segregate store-driven and app-driven revenue data.
What is AfterShip Personalization’s revenue attribution
On-site scenarios: AfterShip Personalization’s revenue attribution logic and duration define that if a customer interacts with a product recommendation generated by the AfterShip Personalization upsell and cross-sell widget and purchases the same product within 24 hours of the first interaction with the product, the revenue generated from the sale will be attributed to AfterShip Personalization.
Tracking page: AfterShip Personalization’s revenue attribution logic and duration define that if a customer interacts with a product recommendation generated by the AfterShip Personalization tracking page's upsell and cross-sell widget and purchases the same product within 72 hours of the first interaction with the product, the revenue generated from the sale will be attributed to AfterShip Personalization.
Find the complete list of cost metrics that are included and excluded from revenue calculation.
| Metrics | Is it included in the revenue calculation? |
|---|---|
| Refund | Revenue from refund orders will not be deducted from the revenue calculation, only the billing revenue calculation will deduct refunds. |
| Discount | Discounts will be deducted, and only the final transaction price will be included in the revenue calculation. |
| Tax | Not relevant |
| Shipping fee | Not relevant |
| Subscription | Revenue from the initial subscription and subsequent recurring payments will be included. Note: On the Post-purchase and branded tracking page, only the initial subscription revenue is included) |
| Fulfillment status | Not relevant |
Supported widgets and scenarios
AfterShip Personalization’s revenue attribution is applied to the below scenarios and their subsequent upsell and cross-sell widgets.
| Type | Scenarios | Applicable |
|---|---|---|
| On-site scenario | Home page | Yes |
| On-site scenario | Product page | Yes |
| On-site scenario | Cart | Yes |
| On-site scenario | Cart popup | Yes |
| On-site scenario | Checkout | Yes |
| On-site scenario | Post-purchase page | Yes |
| On-site scenario | Thank you page | Yes |
| Tracking page | Tracking page | Yes |
How does the AfterShip Personalization’s revenue attribution work?
The 24-hour attribution window is triggered when a customer clicks on the products to view its details (product detail page) or add it directly to their cart from the AfterShip Personalization widget during one of the scenarios. Upon this interaction, our system will initiate a 24-hour attribution period. This window will automatically close after the 24-hour duration has elapsed.
A. On-site scenarios
Example 1:
If a customer clicks on a product displayed on a Personalization widget, the 24-hour attribution window will auto-start. The customer will land on the product detail page, where they can learn more about the product. After the product exploration, if a customer adds the product to the cart and checkout, this product will count for AfterShip Personalization revenue.
Example 2:
If a customer clicks on a product displayed on a Personalization widget, the 24-hour attribution window will auto-start. The customer will land on the product detail page, where they can learn more about the product. If a customer decides to think about the purchase and come back the following day (24 hours or later) and then add the product to the cart, any revenue from this product will NOT be attributed to AfterShip Personalization since the 24-hour attribution window has ended.
Table illustration
| User journey for Product A | Included in revenue calculation |
|---|---|
| 1. Directly add Product A to the cart from the Personalization widget and complete the checkout later. | Yes |
| 2. Enter the product detail page of Product A through the Personalization widget, add it to the cart, and complete the checkout later. | Yes |
| 3. After entering the product detail page of Product A through the Personalization widget, regardless of any subsequent actions, and complete the checkout for Product A within 24 hours of the first interaction with Product A. | Yes |
| 4. After entering the product detail page of Product A through the Personalization widget, regardless of any subsequent actions, and complete the checkout for Product A after 24 hours of the first interaction with Product A | No |
| 5. After entering the product detail page for Product A through the Personalization widget, regardless of any subsequent actions and complete the checkout for Product B within 24 hours of the first interaction with Product A. | No |
B. Branded tracking page
Example 1:
If a customer clicks on a product displayed on the AfterShip Personalization's Tracking page widget, the 72-hour attribution window will auto-start. The customer will land on the store to explore more products. After the exploration, if a customer adds the product(s) to the cart and checkout, the online conversion will be attributed to AfterShip Personalization revenue.
Example 2:
If a customer clicks on a product displayed on the AfterShip Personalization's Tracking page widget, the 72-hour attribution window will auto-start. The customer will land on the store to explore more products. If a customer decides to think about the purchase and come back the following day (72 hours or later) and then add the product to the cart, the online conversion will NOT be attributed to AfterShip Personalization revenue since the 24-hour attribution window has ended.
Table illustration
| User journey for Product A | Included in revenue calculation |
|---|---|
| 1. After entering the product detail page of Product A through the AfterShip Personalization's Tracking page widget, regardless of any subsequent actions, and complete the checkout for any other product from the store within 72 hours of the first interaction with Product A. | Yes |
| 2. After entering the product detail page of Product A through the AfterShip Personalization's Tracking page widget, regardless of any subsequent actions, and complete the checkout for any other product from the store after 72 hours of the first interaction with Product A. | No |
For any clarification on our revenue attribution model, please contact our support team.
Updated on: 11/03/2024
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